Posts

Promoting My Sleep App on a $0 Budget: SEO, GEO, and a Lot of Patience

I'm an indie developer. I built DRMN — a small iOS app for sleep and focus sounds — mostly on evenings and weekends. There is no marketing team, no ad budget, and no venture funding. If DRMN is going to find users, it has to happen through work I can do myself: writing, publishing, linking, waiting, and trying again. This post is not a success story. It's a field report. So far the results are modest — close to zero, if I'm honest about downloads that clearly came from this SEO and GEO experiment. But the experiment continues, and I think other solo builders might recognize the pattern. What I'm actually promoting DRMN helps you fall asleep faster or stay focused during work by listening to sleep sounds, focus sounds, and ambient noise. It's on the App Store . That's the whole product pitch. The hard part isn't building the app. The hard part is being visible in a world where everyone else also has an app, a landing page, and a blog post titled ...
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I Built a Living Index for My Telegraph SEO Experiment

I've been running a small SEO experiment around distributed content for DRMN — an iOS app with sleep and focus sounds (white noise, rain, brown noise, nature loops). Instead of scattering articles with no structure, I built one central page on Telegraph that acts as a living index — and it updates automatically every time a new article is published. The hub page Here it is: DRMN on Telegraph: Sleep & Focus Audio Articles That page lists every DRMN article on Telegraph — currently 8 guides on topics like ocean waves for sleep, binaural beats, jet lag, tinnitus masking, and ambient sounds for focus. Each entry links to a full article with its own image and SEO-focused copy. Why a hub page? Three reasons: Discovery — one URL to share instead of eight separate links Topical signal — a hub page groups related content around sleep audio and focus sounds Maintenance — the index rebuilds itself; I don't have to manually edit Telegraph after each new post E...
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SEO Experiment: Publishing Sleep & Focus Audio Content on Telegraph

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I'm running a small, transparent SEO experiment around distributed content — specifically, whether publishing focused articles on Telegraph can support discoverability for a niche topic: sleep sounds, focus audio, and ambient noise . The main site is DRMN — an iOS app for sleep and focus sounds. The blog lives there. This experiment adds a separate layer: short, keyword-targeted articles on Telegraph, each linking back to the site and the app. What I'm testing Whether Telegraph pages get indexed and appear for long-tail queries How Instant View / Telegram distribution affects reach Whether a hub page (this post) helps consolidate and pass context to satellite articles If multi-platform publishing creates useful topical signals around sleep audio and focus sounds This is not a claim that Telegraph replaces a proper blog. It's a controlled test: same niche, consistent internal linking, measurable URLs. Telegraph articles in this experiment All posts were...
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White Noise for Sleep: How It Helps You Fall Asleep Faster and Stay Asleep Longer

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Getting a good night's sleep has become increasingly difficult in today's noisy world. From traffic sounds and barking dogs to noisy neighbors and household distractions, unwanted noise can make it challenging to fall asleep and stay asleep throughout the night. This is one reason why white noise has become one of the most popular sleep aids for people seeking deeper, more restorative rest. In this article, we'll explore what white noise is, how it works, its benefits for sleep, and how you can use it effectively as part of your bedtime routine. What Is White Noise? White noise is a consistent sound that contains all audible frequencies at equal intensity. Rather than hearing sudden changes in your environment, such as a door closing or a car passing outside, white noise creates a steady background sound that helps mask disruptive noises. Common examples of white noise include: A running fan Air conditioners Static from a radio Dedicated white noise machines White noise mob...
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